Seminars and Workshops
Contact CBCG to schedule your seminar today info@cbc-group.net 617-437-9191
SOCIAL MEDIA FOR SMALL RETAILERS
*NEW* Face the Facts, Facebook Can Grow Your Retail Business!
Facebook has over 400 Million Users worldwide and it’s growing daily! And the biggest news--it’s not just for the kids anymore. The fastest growing segments of users on FB are those over 35. In other words, your stores’ customers are on Facebook. So the question remains- why aren’t you?
In today's seminar, we'll help you learn why using Facebook and can be good for your business- whether you sell to 20 year olds or 50 year olds. During this seminar, you will learn how to create a Facebook page for your business that will:
- Engage customers with unique and interesting information
- Communicate with your customers and let them show support for your brand on a daily basis
- Help you to get insights into what your customers want in real time
*NEW* Tweet, Tweet, Tweet - Creating Compelling Marketing Strategies with Twitter Tweet, TwitPic, Twitterberry and Tweet Deck
Does that sound like Greek to you? What if you were told that those tools were the key to helping you connect with more customers, grow sales for your store, AND lower your marketing costs? Would you spend the time to find out more about it?
Learn what it is, how it works and most importantly, how it can help grow your business. Learn the real time applications for retailers (and manufacturers) to utilize twitter to spread the word for their businesses including how to use your phones and PDA’s to deliver real time remote information.
This session on Twitter will give you the tools and the know how to start spreading the word about your business in no time at all—and spend LESS money while you are doing it!
*NEW* Give Me an Hour: Running a Social Media Strategy for Your Business in an 60 Minutes a Day
Social Media is a way to connect with your customers in real time. To be most effective, you need to participate in social media on a daily basis and continue to engage and educate your community with new information regularly. In this seminar, you'll learn how to create and leverage content while minimizing your time involved with social media.
- How to planning guide for a week of social media interactions
- How to utilize time saving tools to improve your time spend on social media
*NEW* Onsite Twitter Training For Retailers
Twitter is rapidly becoming an essential element of the retail marketing mix. The CBCG team will provide hands on, one-on-one training for your trade show attendees right on the show floor. Brief presentations in concert with customized training will maximize attendee value obtained from this workshop.
In this workshop, particpants will learn:
- How to set up a Twitter account
- How to establish a Twitter profile to attract followers
- How to get started tweeting and following
- Twitter etiquette
- Tools of the trade to leverage content and minimize time commitments
*NEW* Building Your Community With Compelling Content?
Over 70% of all US Citizens use some form of Social Media an average of 4 to 5 times per week for an hour each session. Facebook, LinkedIn, Twitter, Yelp, Blogs ... how can your business stand out and gain their attention? How can you best connect with those potential customers during their social media sessions and build your community of followers?
In this seminar, you'll learn:
- Why "permission" based marketing is more effective than "interruption" based marketing of the past
- Learn how to build a community of users for your brand using various social media platforms
- How to create content that differentiates your brand in an increasingly busy marketplace
- How to leverage content to minimize the time and resources you are required to invest
Blogging Basics For Retailers
Consumers today are increasingly researching or discovering information about brands on the internet. Blogs have become a primary source for information and recommendations as well as a way for you to expose your brand. In 2008, 346 million people were reading blogs for information and education about products and services offered. If your company is not blogging and your competition is, you are quickly losing the game by not meeting all of your current, or prospective customer expectations. Learn how to give your brand a "voice" through blogging and you will see a change.
In this seminar, you'll learn:
- How to start a blog with free, easy to use tools
- How to create effective blogging strategies and policies for your business
- Case studies of successful retailers and brands use effective blogging
- Next generation blogging techniques that your business can utilize today
Social Media 301: Controlling the Customer Conversation - Who's Managing Who?
To Social Media has become an effective way for businesses of any size to converse and issue responses to their customer communities. This seminar explores how companies can further monetize their social media usage and networks to help transition their businesses to the next phase of customer relationship management. Attendees will learn how social media can help them manage their relationships with customers using tools that anticipate customer needs and wants.
*NEW* 1/2 Day Session: Social Media Bootcamp for Retailers
Consumers of every generation are looking to become part of communities - a sense of belonging fulfilled. Across the street, or around the world, the power of social networking has enabled the creation of global communities and the accelerated development of brands.
This 1/2 day Social Media Bootcamp for Retailers is broken up into two parts to help retailers gain a thorough understanding of what social media is and how it can be used as a powerful marketing tool for businesses of all size today.
Part I - Learning the Basics to Make Your Store Money with Social Media
In the first session, we'll provide an introduction to the power of social networks, and will explain how your business can harness that power to create brand loyalists and community members who will shop in your store and tell others to do so as well—all via the World Wide Web.
Part II - The Application of Basic The Concepts Into A Social Media Strategy For Your Business
The second session will help attendees determine how and where to best invest their limited time, energy and financial resources on social media marketing. We'll introduce advanced methodologies to maximize the results you achieve from your social networking investment including time-saving and profit-inducing methods for maximizing your business exposure on social networking sites for business. We'll also review how to leverage social media content and how to work with advance scheduling tools to develop streams of strategically, time-released messages on social networking sites days in advance.
Attendees of this 1/2 day session will walk away with the knowledge and the know-how of the sites and tools available to help create a compelling social media strategy that can help any business gain an active community!
Facebook and Twitter - Web 2.0 Isn't Just for Kids Anymore!"
Over the last year, FB has seen an 89% increase in unique visitors to the site. Twitter growth is up over 750% in the last year. Imagine if you could connect with that many new customers in one year? Well you can! As consumers of all ages are spending more time on social media sites, more and more businesses - of all sizes - are building marketing campaigns using these sites to attract new and loyal customers. In today's seminar, we'll help you learn why using Facebook and Twitter can be good for your business - whether you sell to 20 year olds or 50 year olds!
You will also discover how to create a Facebook page and a Twitter profile for your business that will:
- Communicate with your customers and let them show support for your brand on a daily basis
- Get insights into what your customers want in real time
- Allow your customers to spread your message throughout their social graph - and share information about your store as they go along!
Social Networking 201: Yapping On Yelp, Babbling On Blogs, And Finding Fans On Facebook For Your Business - Now What?
Mastering social networking is ultimately about determining where to invest your limited time, energy and financial resources. This seminar will introduce you to advanced methodologies to maximize the results you achieve from your social networking investment. Learn about:
- Time-saving and profit-inducing methods for maximizing your business exposure on social networking sites for business
- Social network content aggregators and what they can do for you
- RSS feeds and how to use simple syndication methods for timely releases of information to loyal customers
- Leveraging content to make the most of your time using social networking sites
- Advance scheduling tools to develop streams of strategically released messages on social networking sites days in advance
Are You You Tubing, Facebooking, Twittering And Flikring Your Way To New Customers?
Customers of every generation are looking to become part of communities. Across the street, or across the globe, the power of social networking is making itself heard around the world.
This seminar features an introduction to the power of social networks, and will explain how your business can harness that power to create brand loyalists and community members who will shop in your store and tell others to do so as well — all via the World Wide Web. Social networks are becoming a part of every best-in-class company's marketing program. Learn how to make it work for your business today.
Social Media: What You Should Know? - Why You Should Care About It For Your Retail Business?
Social media represents a transformational shift in how brands communicate and connect in today’s online world. This session will show you how to uncover the power and potential of social media to engage consumers in new ways.
Using strategic overviews, interactive discussions and practical takeaways, this seminar will present in depth case studies of retailers who are using social media effectively for their businesses. Learn how companies, big and small, are exploiting the power of Web 2.0 to provide a low cost, high customer return on their marketing investment. In this seminar, participants will learn:
- What is Web 2.0” and why should I care about it? The origins and applications
- Why the time is now for social media in the marketing plan
- Concepts, technology and tools that drive social media
Expect to leave with an understanding of key concepts and philosophies combined with best practices and tactical points of execution to help create winning results for your business.