Use Social Media To Transform Your Marketing Strategy.


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Seminars and Workshops

Contact CBCG to schedule your seminar today info@cbc-group.net 617-437-9191

SOCIAL MEDIA FOR SMALL RETAILERS

*NEW* Turning Posts into Profits

Creating Social Media programs to connect with your customers and ring the register

Do your customers have fun when they are inside your store? Do they appreciate the fact that your sales associates are knowledgeable about the products you sell when they are making a purchase? For most successful retailers, the answers are yes. But what happens when your business moves "online?" Do your Facebook, Twitter and blog posts translate the fun and knowledge you have to your customers when they interact with your brand online?

This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how - and when to use humor and product knowledge to create social media posts that will engage your customers on a regular basis.

*NEW* Picture Is Worth A Million Words

How to use Instagram for your Business

Words are becoming harder and harder to find in the context of marketing for a business. Today it's all about the picture and the video to help tell a story and share information about brands. Instagram is the latest social media site that everyone is talking about. This site which allows the simple sharing of pictures and videos and it has people engaging and sharing with friends and brands constantly. In this session, you will learn how Instagram works and what you can do to help share information about your retail business on this popular social media channel. Come learn about how sharing a picture really is worth much more than 1,000 words today!

*NEW* Pinning Your Way to Profitable Sales

Using Pinterest to Create Interest for your Business

Have you heard about Pinterest? Are you wondering what all the fuss is about and how it might help your business grow? Pinterest is the hottest newcomer to the social networking scene with more than +4000% growth in the last year. And what should be interesting to all retailers is that Pinterest users buy more online than any other social media buyers.

Seminar attendees will learn about this new social media tool and how you can use it to generate buzz and sales for your retail business. Learn how to use Pinterest as a source of traffic to your website and learn what makes up an interesting, well liked and most of all- well shared Pinterest page for business.

*NEW* 5 Things Your Customers Can Do Better Than You When It Comes To Social Media

Learn What They Know - and Improve Your Business NOW

Your job as a retailer is to provide products and services that your customers want and need. When it comes to telling the marketing message for your business- it's the same story. You must deliver the messages where your customers want to hear them - and how they want to see them.

In this seminar, we'll explore how your customers are researching brands before they purchase and what tools they are using to do so. Even if you're not involved or using these tools, your customers are - which makes it critical for your business to "catch up" and understand them better.

This seminar will help retailers understand how they can use these tools to effectively connect with brands and how you can start using these same tools to provide marketing messages your customers will find!

*NEW* Vine, Snapchat And 5 Other NEW Social Media Tools

What they do and why you should know about them

New marketing tools are making it easier and easier to connect with your customers wherever they. The key is to assess the tools based on the needs of your target market so you can determine which ones you should invest your time (and sometimes money) in to growing.

This seminar will explore some of the latest social media tools that are being used by consumers today.

We'll suggest the key retail applications for those tools so you can determine if they are right for your business. Take this time to learn what's new so you can prepare what's next for your retail business.

*NEW* Finding the Time To Post, Tweet and Blog

Scheduling Posts - The Ins and Outs

Retailers know that there is never enough time in the day to get all those tasks on your to-do list done. But in the world of social media - not showing up every single day with posts or links is equivalent to ignoring your customers.

So how do you manage your time and make sure you have time to post every single day on your social media sites. In this seminar you will learn about the variety of the tools that are currently available to help you schedule your social media posts in advance. Attendees will also learn how to link your social media sites to save time with your posts and to maximize your brands exposure online- with the least amount of time spent actually doing the posting!

*NEW* Social Media Tools: Using What's Now - Learning What's New and Preparing for What's Next

Social Media marketing has become a critical piece of marketing for every retail business in existence. The key for retailers is to assess the specific needs of their business to determine which social media tools you should invest your time (and sometimes money) in to growing. This seminar will deliver in-depth education on how to use the current social media tools to develop an ongoing marketing program for the business.

In addition to learning how to use the current social tools, attendees will learn about the newest additions to social media sites such as Pinterest, Vine, and Instagram and others. These new tools are attracting and engaging customers in a deeper way with quicker and more frequent interactions and it is important for retailers to understand how to use these new sites differently to be more effective.

After learning what's now and what's new - attendees will get a glimpse into the future of social media and where it is going. The session will end with introductions to the next wave of social media sites, information about new measurement tools that are being developed and an understanding how social media is going to be affecting the next generation of shoppers for years to come.

*NEW* Is your Retail Business Social?

More than 63% of all US consumers spend time every day using social media, yet nearly 1 in 5 retailers surveyed said they do not see the value in social media. The gap comes from the lack of performance results that retailers are seeing with their social media efforts.

In this seminar, we'll help retailers with tools and tips to improve their performance with their social media participation:

  • How to increase loyalty and customer engagement with your social media strategy
  • Time saving tools to help improve the time you spend on social media content and posts
  • Which Facebook applications can help you interact more effectively with your customers
  • How to measure your marketing success using social media
  • Via case studies, how other retail businesses have successfully used social media to increase business performance
  • *NEW* Social Media Strategy- Winning Customers with your Words

    How to create content that compels customers to connect using social media

    Successfully using social media to connect with your customers requires proper planning and strategy. Learning what tactics to employ can be the difference between creating a community of loyal followers or struggling to reach any one at all.

    This seminar will teach retailers how to build a successful social media strategy. Attendees will walk away with a step-by-step plan that helps identify how to connect with your customers (no matter what generation they are from) using social media on a daily basis. In this seminar, we'll show you how to create customers who are brand evangelists and to create programs that your customers can share with their friends and family - and help grow your business in the meantime!

    *NEW* Social Media 301: Controlling the Customer Conversation - Who's Managing Who?

    Social Media has become an effective way for businesses of any size to converse and issue responses to their customer communities. This seminar takes social media and networking education to the next level as it explores how companies can further monetize their social media usage and networks to help transition their businesses to the next phase of customer relationship management. Attendees will learn how social media can help them manage their relationships with customers using tools that anticipate customer needs and wants.

    *NEW* Online - All the Time

    Choosing the right tools for building your brand reputation with social media

    Having a website or a static Facebook page isn't enough to connect customers with your retail business today. Small businesses must surround customers today and create branded online destinations such as a blog, LinkedIn profile, YouTube channel, Flickr profile that are all integrated and help to deliver marketing messages. The goal for retailers today is to present content in various places and ways - where customers and potential customers can interact with your brand - where they are.

    In this seminar we'll discuss how to establish and maximize your online presence via social media in order to engage customers and build your brand reputation. We'll showcase how to extend your brand across multiple social web tools and help you learn how to strategically maximize opportunities without compromising content and communications with your customers.

    *NEW* New Tools - New Tactics For Connecting With Your Retail Customers

    Marketing Tools, Tips and Tales to help your retail business connect with today's wired customers

    Retailers are still trying to figure out how social media can help raise awareness and deliver marketing messages that deliver sales and profits. While some retailers consider it risky to let customers deliver a message about a brand or store, it has been proven time and again that the benefits can outweigh the risks if you use the available services wisely.

    This seminar will offer tips and tactics for using new media effectively in any retail business. You'll learn how to increase loyalty and customer engagement by building an online community and how your business will gain exposure through others who've already been customers.

    This seminar will share case studies and offer tips from retail businesses that have successfully used social media to increase business performance. Join us today and learn how your business can create social media programs that will deliver results in 2015 and beyond.

    *NEW* Give Me 30 Minutes: Running a Successful Social Media Strategy in 1800 seconds a day!

    Social Media is a way to connect with your customers in real time. To be most effective, you need to7 participate in social media on a daily basis and continue to engage and educate your community with new information regularly. In this seminar, you'll learn how to create and leverage content while minimizing your time involved with social media.

  • How to planning guide for a week of social media interactions on Facebook and Twitter
  • Learn what creates good content for customer engagement on your social media sites
  • Learn how to use new sites like Pinterest to integrate with your current social media sites
  • How to utilize time saving tools to improve your time spent on social media
  • *NEW* Building Your Retail Community With Compelling Content

    Over 70% of all US Citizens use some form of Social Media an average of 4 to 5 times per week. More importantly, social networking accounts for over 25% of all the time spent on the Internet. Facebook, Twitter, Youtube, Blogs. How can your business use these networks to connect with customers and drive your sale in the process? How can you best connect with those potential customers during their social media sessions and build your community of followers? In this seminar, you'll learn:

  • Why "permission" based marketing is a new millennium marketing tactic
  • Learn how to build a community of users for your brand using various social media platforms
  • How to create content that differentiates your brand in an increasingly busy marketplace
  • How to leverage content to minimize the time and resources you are required to invest
  • *NEW* Face The Facts, Facebook Can Grow Your Retail Business!

    Facebook has more than 1 Billion users worldwide and it's growing daily! Plenty of your stores' customers are on Facebook interacting with their favorite brands daily. So the question remains - why isn't your business connecting with your customers on Facebook?

    In today's seminar, we'll help you learn why using Facebook can be good for your business- whether you sell to 20 year olds or 50 year olds. In this session you'll learn how to create a Facebook Fan Page that will:

  • Engage customers with unique and interesting information
  • Communicate with your customers and let them show support for your brand on a daily basis
  • Help you to get insights into what your customers want in real time
  • *NEW* Blogging Basics for Retailers

    Consumers today are researching or discovering information about brands on the Internet. Blogs have become a primary source for information and recommendations as well as a way for you to expose your brand. In 2008, 346 million people were reading blogs for information and education about products and services offered. If your company is not blogging and your competition is, you are quickly losing the game by not meeting all of your current, or prospective customer expectations. Learn how to give your brand a "voice" through blogging and you will see a change. In this seminar, you'll learn:

  • How to start a blog with free, easy to use tools
  • How to create effective blogging strategies and policies for your business
  • Next generation blogging techniques that your business can utilize today
  • *NEW* 1/2 Day Session: Social Media Bootcamp for Retailers

    Consumers of every generation are looking to become part of communities - a sense of belonging fulfilled. Across the street, or around the world, the power of social networking has enabled the creation of global communities and the accelerated development of brands. This 1/2 day Social Media Bootcamp for Retailers is broken up into two parts to help retailers gain a thorough understanding of what social media is and how it can be used as a powerful marketing tool for businesses of all size today.

    Part I - Learning the Basics to Make Your Store Money with Social Media

    In the first session, we'll provide an introduction to the power of social networks, and will explain how your business can harness that power to create brand loyalists and community members who will shop in your store and tell others to do so as well all via the World Wide Web.

    Part II - The Application of Basic the Concepts into A Social Media Strategy For Your Business

    The second session will help attendees determine how and where to best invest their limited time, energy and financial resources on social media marketing. We'll introduce advanced methodologies to maximize the results you achieve from your social networking investment including time-saving and profit-inducing methods for maximizing your business exposure on social networking sites for business. We'll also review how to leverage social media content and how to work with advance scheduling tools to develop streams of strategically, time-released messages on social networking sites days in advance.

    *NEW* Social Networking 201:

    Yapping On Yelp, Babbling On Blogs, And Finding Fans On Facebook For Your Business - Now What?

    Mastering social networking is ultimately about determining where to invest your limited time, energy and financial resources. This seminar will introduce you to advanced methodologies to maximize the results you achieve from your social networking investment. Learn about:

  • Time-saving and profit-inducing methods for maximizing your business exposure on social networking sites for business
  • Social network content aggregators and what they can do for you
  • RSS feeds and how to use simple syndication methods for timely releases of information to loyal customers
  • Leveraging content to make the most of your time using social networking sites
  • Advance scheduling tools to develop streams of strategically released messages on social networking sites days in advance
  • *NEW* Are You You Tubing, Facebooking, Twittering And Tumblr(ing) Your Way To New Customers?

    Customers of every generation are looking to become part of communities. Across the street, or across the globe, the power of social networking is making itself heard around the world.

    This seminar features an introduction to the power of social networks, and will explain how your business can harness that power to create brand loyalists and community members who will shop in your store and tell others to do so as well all via the World Wide Web. Social networks are becoming a part of every best-in-class company's marketing program. Learn how to make it work for your business today.

    *NEW* Social Media: What You Should Know? - Why You Should Care About It For Your Retail Business?

    Social media represents a transformational shift in how brands communicate and connect in today's online world. This session will help you uncover the power and potential of social media to engage consumers in new ways.

    Using retail case studies, this session will showcase retailers who are using social media effectively for their businesses. Learn how companies, big and small, are exploiting the power of Web 2.0 to provide a low cost, high customer return on their marketing investment. In this seminar, participants will learn:

  • Why the time is now for social media in the marketing plan
  • Concepts, technology and tools that drive social media
  • *NEW* Customer Connection 2.0 - Social Media Trends for 2014 and beyond

    Posting on Facebook and Tweeting on Twitter are mainstream activities for millions of people today. Online networks are used by businesses to engage, inspire and educate consumers about brands while helping them connect with those brands in more effective ways than ever before but with social media, nothing stays the same for too long.

    In this seminar, we'll go beyond setting up a Facebook fan page, and tweeting on Twitter to examine the top 5 trends for connecting people and brands using social media in 2014 and beyond - and how these trends can help your business grow and prosper like never before. We'll explore location based marketing on Foursquare, connecting with niche content sites and how mobile is poised to take over as a key connection point with your retail customers.

    Whether you're using social media on a regular basis, or just starting out, this must attend seminar will give you an idea where social media is going NEXT and how it can help your business connect with customers along the way.

    New Tools - New Tactics For Connecting With Your Retail Customers

    Marketing Tools, Tips and Tales to help your retail business connect with today's wired customers

    Retailers are still trying to figure out how social media can help raise awareness and deliver marketing messages that deliver sales and profits. While some retailers consider it risky to let customers deliver a message about a brand or store, it has been proven time and again that the benefits can outweigh the risks if you use the available services wisely.

    This seminar will offer tips and tactics for using new media effectively in any retail business. You'll learn how to increase loyalty and customer engagement by building an online community and how your business will gain exposure through others who've already been customers.

    This seminar will share case studies and offer tips from retail businesses that have successfully used social media to increase business performance. Join us today and learn how your business can create social media programs that will deliver results in 2011 and beyond.

    Face the Facts, Facebook Can Grow Your Retail Business!

    Facebook has over 400 Million Users worldwide and it's growing daily! And the biggest news--it's not just for the kids anymore. The fastest growing segments of users on FB are those over 35. In other words, your stores' customers are on Facebook. So the question remains - why aren't you?

    In today's seminar, we'll help you learn why using Facebook and can be good for your business- whether you sell to 20 year olds or 50 year olds. During this seminar, you will learn how to create a Facebook page for your business that will:

    • Engage customers with unique and interesting information
    • Communicate with your customers and let them show support for your brand on a daily basis
    • Help you to get insights into what your customers want in real time

    Tweet, Tweet, Tweet - Creating Compelling Marketing Strategies with Twitter Tweet, TwitPic, Twitterberry and Tweet Deck

    Does that sound like Greek to you? What if you were told that those tools were the key to helping you connect with more customers, grow sales for your store, AND lower your marketing costs? Would you spend the time to find out more about it?

    Learn what it is, how it works and most importantly, how it can help grow your business. Learn the real time applications for retailers (and manufacturers) to utilize twitter to spread the word for their businesses including how to use your phones and PDA's to deliver real time remote information.

    This session on Twitter will give you the tools and the know how to start spreading the word about your business in no time at all - and spend LESS money while you are doing it!

    Onsite Twitter Training For Retailers

    Twitter is rapidly becoming an essential element of the retail marketing mix. The CBCG team will provide hands on, one-on-one training for your trade show attendees right on the show floor. Brief presentations in concert with customized training will maximize attendee value obtained from this workshop.

    In this workshop, particpants will learn:

    • How to set up a Twitter account
    • How to establish a Twitter profile to attract followers
    • How to get started tweeting and following
    • Twitter etiquette
    • Tools of the trade to leverage content and minimize time commitments

    Building Your Community With Compelling Content?

    Over 70% of all US Citizens use some form of Social Media an average of 4 to 5 times per week for an hour each session. Facebook, LinkedIn, Twitter, Yelp, Blogs ... how can your business stand out and gain their attention? How can you best connect with those potential customers during their social media sessions and build your community of followers?

    In this seminar, you'll learn:

    • Why "permission" based marketing is more effective than "interruption" based marketing of the past
    • Learn how to build a community of users for your brand using various social media platforms
    • How to create content that differentiates your brand in an increasingly busy marketplace
    • How to leverage content to minimize the time and resources you are required to invest

    Blogging Basics For Retailers

    Consumers today are increasingly researching or discovering information about brands on the internet. Blogs have become a primary source for information and recommendations as well as a way for you to expose your brand. In 2008, 346 million people were reading blogs for information and education about products and services offered. If your company is not blogging and your competition is, you are quickly losing the game by not meeting all of your current, or prospective customer expectations. Learn how to give your brand a "voice" through blogging and you will see a change.

    In this seminar, you'll learn:

    • How to start a blog with free, easy to use tools
    • How to create effective blogging strategies and policies for your business
    • Case studies of successful retailers and brands use effective blogging
    • Next generation blogging techniques that your business can utilize today

    Social Media 301: Controlling the Customer Conversation - Who's Managing Who?

    To Social Media has become an effective way for businesses of any size to converse and issue responses to their customer communities. This seminar explores how companies can further monetize their social media usage and networks to help transition their businesses to the next phase of customer relationship management. Attendees will learn how social media can help them manage their relationships with customers using tools that anticipate customer needs and wants.

    Facebook and Twitter - Web 2.0 Isn't Just for Kids Anymore!"

    Over the last year, FB has seen an 89% increase in unique visitors to the site. Twitter growth is up over 750% in the last year. Imagine if you could connect with that many new customers in one year? Well you can! As consumers of all ages are spending more time on social media sites, more and more businesses - of all sizes - are building marketing campaigns using these sites to attract new and loyal customers. In today's seminar, we'll help you learn why using Facebook and Twitter can be good for your business - whether you sell to 20 year olds or 50 year olds!

    You will also discover how to create a Facebook page and a Twitter profile for your business that will:

    1. Communicate with your customers and let them show support for your brand on a daily basis
    2. Get insights into what your customers want in real time
    3. Allow your customers to spread your message throughout their social graph - and share information about your store as they go along!

    Social Networking 201: Yapping On Yelp, Babbling On Blogs, And Finding Fans On Facebook For Your Business - Now What?

    Mastering social networking is ultimately about determining where to invest your limited time, energy and financial resources. This seminar will introduce you to advanced methodologies to maximize the results you achieve from your social networking investment. Learn about:

    • Time-saving and profit-inducing methods for maximizing your business exposure on social networking sites for business
    • Social network content aggregators and what they can do for you
    • RSS feeds and how to use simple syndication methods for timely releases of information to loyal customers
    • Leveraging content to make the most of your time using social networking sites
    • Advance scheduling tools to develop streams of strategically released messages on social networking sites days in advance

    Social Media: What You Should Know? - Why You Should Care About It For Your Retail Business?

    Social media represents a transformational shift in how brands communicate and connect in today's online world. This session will show you how to uncover the power and potential of social media to engage consumers in new ways.

    Using strategic overviews, interactive discussions and practical takeaways, this seminar will present in depth case studies of retailers who are using social media effectively for their businesses. Learn how companies, big and small, are exploiting the power of Web 2.0 to provide a low cost, high customer return on their marketing investment. In this seminar, participants will learn:

    • What is Web 2.0 and why should I care about it? The origins and applications
    • Why the time is now for social media in the marketing plan
    • Concepts, technology and tools that drive social media

    Expect to leave with an understanding of key concepts and philosophies combined with best practices and tactical points of execution to help create winning results for your business.

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