Part 9: "Going Mobile at Your Store!"
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82% of customers say they consult their phones when about to make a purchase WHILE IN A STORE* and consumer are reaching for their smartphones during the entire shopping process-from "I-want-to-know" to "I-want-to-buy" (and very importantly, to "I-want-to-buy-again") moments. How can your retail business "talk" to these shoppers? Create a mobile marketing program that helps your store meet customers where THEY are!
Attendees of this session will learn how to create shopper moments - devlivered to the palm of their customers hands - using tools, apps and texts. Session attendees will also learn:
How to match marketing messages with signals of intent and context from their customers to learn what they are looking for, where they are both physically and in the decision-making process and what type of person is shopping. are they right now?
How to make your customers smartphone the new “front door to your Retail store”
How to maximize google search tools to reach customers who are in the critical research phase of making a purchase
Join us as we show Retail businesses of all size how to maximize their mobile presence to connect with customers in the palm of their hands!
*Google.com data 2018