Part 9: "Going Mobile at Your Store!"

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82% of customers say they consult their phones when about to make a purchase WHILE IN A STORE* and consumer are reaching for their smartphones during the entire shopping process-from "I-want-to-know" to "I-want-to-buy" (and very importantly, to "I-want-to-buy-again") moments. How can your retail business "talk" to these shoppers? Create a mobile marketing program that helps your store meet customers where THEY are!

Attendees of this session will learn how to create shopper moments - devlivered to the palm of their customers hands - using tools, apps and texts. Session attendees will also learn:

• How to match marketing messages with signals of intent and context from their customers to learn what they are looking for, where they are both physically and in the decision-making process and what type of person is shopping. are they right now?

• How to make your customers smartphone the new “front door to your Retail store”

• How to maximize google search tools to reach customers who are in the critical research phase of making a purchase

Join us as we show Retail businesses of all size how to maximize their mobile presence to connect with customers in the palm of their hands!

*Google.com data 2018

Part 8: "Going APE to Make More Sales!"

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Every pet store owner wants to create that special buzz around his/her store, but most small businesses don’t have a ton of cash to throw at a large marketing campaign. This is where guerrilla marketing comes into play. Guerrilla marketing is a low-cost form of marketing that focuses on creative – and sometimes unconventional – techniques to circumvent the lack of cash flow.

This session will share 5 ways your pet store can create guerrilla marketing ideas that will create excitement and drive sales!

Part 7: "Creating Cash From Your Retail Business!"

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Most retailers know about tracking daily sales. It’s the measure of success versus last year, or last month. But did you know that analyzing best-selling styles and inventory turnover monthly could increase your bottom line profits by 1 point in less than 6 months?

This webinar focuses on teach independent retailers how to use key retail analytics and benchmarks to drive profit margins and improve their performance. This session will help retailers of all size learn how to maximize the profit (and cash) that can and should be generated thru the business. Attendees will also learn how to analyze like industry businesses to improve performance.

Attend this webinar and you will learn how simple changes in how you analyze your business can lead to big profit improvements for your store.

Part 6: "Make it Simple... Make it Memorable!"

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Learn how to create social media posts that connect with your customers across your entire social media platform using 40-80 characters, emojis, hashtags, location notifications and tagging! This session shares the how and why of “less is more” when it comes to social media content and teaches attendees how to create posts that connect again and again!